The influence of Corporate Social Responsibility (CSR) on Taiwanese Dissertation

The influence of Corporate Social Responsibility (CSR) on Taiwanese Consumers' Purchase Intention and Brand Image in the Diamo - Dissertation Example They also reported that compared to 2010, the global diamond sales significantly increased by 18% to $71 billion, close to the 2007 peak of $73 billion before the crisis. IDEX (2013) and Tacy LTD (2013) indicated that the majority of growth contributed to the mounting demand from Chinese and Indian markets. De Beers, which is reviewed in this proposal as an example of the world’s leading diamond companies for more than a century, reached their second highest level of sales ever to $6.5 billion in 2011. In the 1990s an issue of â€Å"conflict diamonds† or â€Å"blood diamonds† was heatedly debated across the globe. The diamond industry encountered the crisis from their diamond sourced countries. In several politically unstable African countries, such as Angola, Sierra Leone, Liberia, the Democratic Republic of the Congo, the diamond mines were under control of the military as a means to finance their military power. With the media‘s widespread coverage and t he movie â€Å"Blood Diamond†, the transactions between diamond buyers and the military, although not all from such illegal channels, were regarded as intensifying violent tribal conflict. Consequently, the reputation of the diamond industry was blackened (The Kimberly Process, 2013; Pauwelyn, 2003; Worldbank.org, 2013). In response to this situation, the Kimberley Process was organized in 2002. Under the auspices of the United Nations, The Kimberley Process Certification Scheme (KPCS) conducted a list of rules that every diamond trading country should obey: certification of rough diamonds is now required before being exported (Pauwelyn, 2003; Schefer, 2005). This is to "guarantee that their trade does not finance rebel activities" (The Kimberly Process, 2013). To establish a positive prestige from the infamous â€Å"blood diamond† image, and to ensure that De Beers’ â€Å"corporate activities contribute significantly to the development and prosperity of the co untries and communities in which they operate† (De Beers Group, 2013), their CSR principles has developed across five sustainability factors – Economics, Ethics, Employees, Communities and Environment, as all well as obeying the KPCS trading system (ibid). The case of De Beers will be explored, because it is a company which has executed its CSR policy since 2006, which provides luxury industry marketers a possible framework for strategic thinking and the effective use of CSR activities. There has been an upward research trend on how a company’s corporate social responsibility policy benefits consumer communication for several decades (Maignan, 2001). Meanwhile, this academic stream has invigorated the potential marketing development of corporate responsibility initiatives, such as the issue of corporate sustainability, environmentalism and corporate citizenship, among the real business world (Menon & Menon, 1997; Drumwright, 1994; Wigley, 2008; Lee, 2009;). Howev er, most of previous research discussed on CSR is more in the context of sustainability management or shareholder theory, rather than consumer aspects of understanding of this notion. Reinforcing this, Sen and

Healthy diet Article Example | Topics and Well Written Essays - 500 words

Healthy diet - Article Example The article advice that we should insist on taking whole grains by checking on such labels put on the ingredients of our food products. This is a healthy way to eat because a whole grain gives the body enough fiber, which is good for digestion purposes (Grosvenor & Smolin, 2012). It is also imperative that we increase our intake of fruits and vegetables in order to maintain a healthy diet. These fruits and vegetables are a good source of vitamins and carbohydrates respectively, nutrients that are essential for the normal functioning of the body. Some of the recommended fruits and vegetables include beans, which come in different kinds, such as chickpeas, kidney beans, and black beans because of their high quantity in fiber and starch as compared to other vegetables. Another recommendation of fruits in our diets includes bananas, oats, and berries added to cereals as desserts. This also incorporates piling many vegetables on every sandwich that one takes, as well as, having at least two vegetables at dinnertime. These vegetables work well in both refining the digestive system by inclusion of fiber in the diet, in addition to providing the body with the required nutrients for energy, building, and protection. This diet enables an individual to maintain a healt hy living (Grosvenor & Smolin, 2012). Another precaution to take while observing a diet is the content of sugar intake into our bodies. Too many sugars in the body are risky, as they may cause a rise in blood sugar, hence result in complications such as blood pressure and diabetes. As such, a keen watch on the level of sugar intake is paramount in our dietary consumptions, such as a reduction to a 12-oz bottle of soft drink from a 20-oz one, or substituting such a drink altogether with low-fat milk or a glass of water. It is also advisable to watch the amount of sugar used while baking, with the recommended levels being one-quarter glass less of sugar. Instead of a candy bar,